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<p></p> <p><b>New page</b></p><div>'''TOM Micro''' is a media planning software created by the company [[ODEC]], whose features highlights :<br /> <br /> - Creating or modifying media rankings.<br /> <br /> - Evaluation of different media plans.<br /> <br /> - Optimization of media plans.<br /> <br /> - Tables and maps for the selection of media that make up the plan ( Tables duplication, accumulation tables and diagrams ).<br /> <br /> - Generation and quantification of target audiences.<br /> <br /> - Segmentation variables for homogeneous segments or groups that may be used<br /> later as public goals.<br /> <br /> - Creating user variables.<br /> <br /> - Analysis crossings variables.<br /> <br /> - Other specific analysis for television.<br /> <br /> With over 1,500 installations is the reference program for Media Planning in Spain and Latin America.<br /> <br /> == External Links ==<br /> <br /> [http://www.odec.es/c/document_library/get_file?uuid=9520ee98-5a1b-4737-9d27-15dfb09bb912&amp;groupId=10137 TOM Micro Dosier]<br /> <br /> [[Category:Spain]][[Category:Software]]</div>

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