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<H1>Out of Home Advertising</H1>
 
<H1>Out of Home Advertising</H1>
La '''Publicidad Exterior''' mejora el recuerdo de marca, alcanza a gran parte de la población y no es interruptiva. Puede ser muy visual y permitir segmentación geográfica y planificación en función de la proximidad a puntos de interés.  
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La '''Publicidad Exterior''' increases brand awarenes, it doesn´t interrup and could be very visual, attractive and allow geographic segmentation and planning according to proximity to point of interest.  
  
 
The most common formats in Out-of-Home are:
 
The most common formats in Out-of-Home are:

Revision as of 13:06, 23 December 2015

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Out of Home Advertising

La Publicidad Exterior increases brand awarenes, it doesn´t interrup and could be very visual, attractive and allow geographic segmentation and planning according to proximity to point of interest.

The most common formats in Out-of-Home are:

  • Urban furniture:
    • Bus shelters
    • Opis
    • Mupis
    • Clocks
  • Billboards
  • Transport:
    • Buses
    • Metro
    • Airports
    • Taxis
  • Digital Signage

'Outdoor Advertising per countries

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OOH Companies

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Media Agencies

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Associations

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Audience Measurement

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OoH & planning Software

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