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− | + | {|style="border-style: solid; border-width: 1px; width:98%; background-color: MediumSeaGreen; color: white; text-align:center; float:left; margin-right:10px; margin-top:10px" | |
+ | | | ||
+ | '''Wikoohpedia, the Out-of-Home knowledge site'''<br/> | ||
+ | The online encyclopedia that anybody with a free account can edit | ||
+ | |} | ||
− | == | + | {|style="border-style: solid; border-width: 1px; background-color:#e7e5e5; width:98%; float:left; margin-right:10px; margin-top:10px" |
− | * [ | + | | style="width: 515px"| |
− | * [ | + | [[File:Lona.jpg]] |
− | * [ | + | | style="width: *"| |
− | * [ | + | <H1>Out of Home Advertising</H1> |
+ | '''Out-of-Home''' increases brand awarenes, it doesn´t interrup and could be very visual, attractive and allow geographic segmentation and planning according to proximity to point of interest. | ||
+ | |||
+ | The most common formats in Out-of-Home are: | ||
+ | *Urban furniture: | ||
+ | **Bus shelters | ||
+ | **Opis | ||
+ | **Mupis | ||
+ | **Clocks | ||
+ | *Billboards | ||
+ | *Transport: | ||
+ | **Buses | ||
+ | **Metro | ||
+ | **Airports | ||
+ | **Taxis | ||
+ | *Digital Signage | ||
+ | |||
+ | |} | ||
+ | |||
+ | {|style="border-style: solid; border-width: 1px; background-color:#c4dbeb; width:32%; float:left; margin-right:10px; margin-top:10px" | ||
+ | | | ||
+ | '''Outdoor Advertising per countries''' | ||
+ | *[[:Category:USA | USA]] | ||
+ | *[[:Category:United Kingdom | United Kingdom]] | ||
+ | *[[:Category:Canadá| Canada]] | ||
+ | *[[:Category:Australia| Australia]] | ||
+ | *[[:Category:South Africa | South Africa]] | ||
+ | |||
+ | [[:Category:Countries |see more]] | ||
+ | |} | ||
+ | |||
+ | {|style="border-style: solid; border-width: 1px; background-color:#c4dbeb; width:32%; float:left; margin-right:10px; margin-top:10px" | ||
+ | | | ||
+ | '''OOH Companies''' | ||
+ | *[[CBS Outdoor]] | ||
+ | *[[Cemusa]] | ||
+ | *[[Clear Channel Outdoor]] | ||
+ | *[[JCDecaux]] | ||
+ | *[[Primedia]] | ||
+ | |||
+ | [[:Category:Exclusivistas | see more]] | ||
+ | |} | ||
+ | |||
+ | {|style="border-style: solid; border-width: 1px; background-color:#c4dbeb; width:32%; float:left; margin-right:10px; margin-top:10px" | ||
+ | | | ||
+ | '''Media Agencies''' | ||
+ | *[[Posterscope]] | ||
+ | *[[Carat]] | ||
+ | *[[MPG]] | ||
+ | *[[Starcom]] | ||
+ | *[[Zenith]] | ||
+ | |||
+ | [[:Category:Agencies | see more]] | ||
+ | |} | ||
+ | |||
+ | {|style="border-style: solid; border-width: 1px; background-color:#c4dbeb; width:32%; float:left; margin-right:10px; margin-top:10px" | ||
+ | | | ||
+ | '''Associations''' | ||
+ | *[[AEPE]] | ||
+ | *[[AIMC]] | ||
+ | *[[COMB]] | ||
+ | *[[FEPE International]] | ||
+ | *[[OMAC]] | ||
+ | |||
+ | [[:Category:Associations| see more]] | ||
+ | |} | ||
+ | |||
+ | {|style="border-style: solid; border-width: 1px; background-color:#c4dbeb; width:32%; float:left; margin-right:10px; margin-top:10px" | ||
+ | | | ||
+ | '''Audience Measurement''' | ||
+ | *[[CUENDE Infometrics]] | ||
+ | *[[View Measurement]] | ||
+ | *[[AIMC]] | ||
+ | *[[GEOMEX]] | ||
+ | *[[COMB]] | ||
+ | |||
+ | [[:Category:Research| see more]] | ||
+ | |} | ||
+ | |||
+ | {|style="border-style: solid; border-width: 1px; background-color:#c4dbeb; width:32%; float:left; margin-right:10px; margin-top:10px" | ||
+ | | | ||
+ | '''OoH & planning Software''' | ||
+ | *[[QUANTUM]] | ||
+ | *[[TOM Micro]] | ||
+ | *[[Galileo]] | ||
+ | *[[Telmar]] | ||
+ | *[[ODEC]] | ||
+ | |||
+ | [[:Category:Software| see more]] | ||
+ | |} |
Latest revision as of 11:34, 4 January 2016
Wikoohpedia, the Out-of-Home knowledge site |
Out of Home AdvertisingOut-of-Home increases brand awarenes, it doesn´t interrup and could be very visual, attractive and allow geographic segmentation and planning according to proximity to point of interest. The most common formats in Out-of-Home are:
|
Outdoor Advertising per countries |
OOH Companies |
Media Agencies |
Associations |
Audience Measurement |
OoH & planning Software |